Fraser Valley Strawberry Growers Association

Saturday, 10 November 2012

BC Strawberry Industry Review 2012


Thank you to everybody who supported our local strawberry growers. The 2012 season can be summed up with a slow and difficult beginning yet ended with a mighty bang! Spring was cold, wet and dreary, making it very difficult for our growers with June bearing strawberries. So the yield of the spring crop was low compared to previous years.
However, with the extraordinary Summer and Fall weather, the quality and yield of the everbearing strawberry crop was exceptional. Thank you for supporting your local strawberry growers. It is because of your support that our growers can continue. We wish you a great Winter and Spring. We look forward to the 2013 strawberry season.

Friday, 21 September 2012

Abundant Amount of Local Fraser Valley Strawberries Available

Yesterday we were in the Fraser Valley visiting some of the beautiful farms to sample fresh, ripe and ready strawberries. Yes, strawberries. You think that they would be finished producing by now. Think again! Everbearing strawberries are in top form right now and keep producing until late frost. So instead of buying imported ones - try purchasing local strawberries. They are fresh and picked right off the vine as import strawberries get picked when green and also have to travel long distance to your mouth. Buy switching to local strawberry you support a local grower and see where the strawberries come from too.


We went to Driediger Farms and had a chance to pick from their private strawberry field. It was a perfect day to sample them. They are juicy and sweet! It was really exciting to see that they are blooming and producing quickly. Driediger Farms Market is now closed to the public but they still supply local vendors with strawberries. You have seen them around at local farms markets as well as on the corner of 16th and Blenheim.

Also, Krause Berry Farms in Langley and Maan Farms in Abbotsford also have everbearing strawberries plus a whole lot more! The kids, the family or your friends would love to explore this rich and diverse farming community.


Wednesday, 19 September 2012

Garion Loehndorf Testing New Varieties of Strawberries in the Fraser Valley

You may have started to recognize a few friendly faces in our strawberry videos such as Michael Dossett but there is another face we would like to introduce you to. Garion Loehndorf. Garion has been working in the horticulture industry for six years. He started when still in university and was hooked on specialty berries and never looked back. He has been part of testing new varieties of strawberries for use in the Fraser Valley as well as distributing and collaborating with the Agriculture and Agri-Food Canada berry breeding program to test varieties in a farm setting to see if the new plants would be suitable for growing in BC.

 
Garion has done multiple research projects involving novel growing systems, naturally occurring plant growth regulators,variety protection and many other projects. Garion has given many presentations to knowledge hungry farmers, soon to be farmers and the general public. He even presented his research findings at a student research day at the University of the Fraser Valley, where he is associated with Pacific Berry Resource Centre in the agriculture department. He is part owner and decision maker at Expert Agriculture Team Ltd., a private company that specializes in grower support in the horticulture industry.

Garion has traveled extensively in the US, Panama, and the Caribbean to learn more about all sorts of crops we do not grow yet, but may just do in a few years. He has discovered that no matter where and no matter what food is offered, he still longs for the first strawberries of the year.

Monday, 17 September 2012

Background on the Fraser Valley Strawberry Growers Association (FVSGA)

Curious about what we do? The Fraser Valley Strawberry Growers Association (FVSGA) was founded almost 30 years ago, and represents all strawberry growers in the Fraser Valley. The current membership is 38 growers which you can find information on our website.

The purpose of our association is to ensure the long-term viability of the BC strawberry industry by supporting scientific research, promotion and education projects. As processing strawberries are a regulated commodity under the BC Vegetable Marketing Commission, the Association annually negotiates a price for strawberries with the strawberry processors. Each spring, the growers and processors meet to agree for a price for processing strawberries. Since our processed strawberries are competing with global strawberry supply, it is a challenge to maintain high prices for the fruit. This is the major reason why our growers are increasingly producing strawberries for the fresh market. The importance of supporting local producers becomes more critical as the fresh strawberry market increases.

FVSGA also administers the Strawberry Industry Development Fund which then uses industry and trust fund money to support activities and projects that benefit the BC strawberry industry. For example, we partner with Agriculture in the Classroom by participating in their ‘Take a Bite of BC’ program. Local strawberries are included in participating high school’s culinary arts programs. During the strawberry season we work hard to promote BC strawberries to the public during our fresh campaign. This campaign has been successful at educating the public about our local strawberry growers. We use, radio, TV, print and online channels such as Facebook, Twitter & YouTube to advertise and educate the public about the local strawberry industry.

In the near future we will be including strawberry producers from other parts of the province.

Friday, 14 September 2012

Strawberry Droolings - A Poem by Ken Kauffman

We came across this lovely poem and thought to share it with you. It's been a great week in the fields for our local strawberry growers as well so we dedicate this poem to them too.

Strawberry Droolings

Of all the fruit I'd nominate
For being really truly great
The strawberry's my pick for sure
Can't help it - the others are a bore!

Eat them fresh, canned or frozen
Enjoy 'em one by one or by the dozen.
Try them in salads, pies and cakes
Put them in jams, puddings and shakes.

To eat a strawberry is such a treat
At the same time it's tart and sweet.
A strawberry lover eats half his pick
And before he's home he's almost sick!

Eat all you want - you can indulge
The strawberry won't make you buldge.
in, fact, it's healthy as can be
Once cup is a day's supply of vitamin C.

They've been around a mighty long time
To not eat them should be counted as a crime


-Ken Kauffman 1994

Wednesday, 12 September 2012

FVSGA Strawberry Recipe Page Launched

We are excited to announce that we have created a special page on our website that showcases the many wonderful and creative ways that you can do with fresh, ripe and ready BC strawberries. Each day we feature a different recipe on the the front page of the website. Also, there are quick and delicious recipes for breakfast, lunch, dinner, snacks, jams & jellies, drinks, sauces as well as specialties!


Do you have a strawberry recipe that you would like to share? We would love to add it onto the recipe page as well as share it on our social channels too so others could enjoy your special strawberry recipe. If so, please email it to info(at)bcstrawberries.com.

Wednesday, 29 August 2012

The Health Benefits of Local BC Berries

There has been a great deal of interest in recent years about the potential health benefits of eating berries. We spoke with Michael Dossett who is a post-doctoral fellow working with the Agriculture and Agri-Food Canada PARC-Agassiz berry breeding program. Here is what he had to say:

I say “potential” because most of it is based on studies done in petri-dishes or using mice or rats as a model. The very first human clinical trials to study the possible health benefits of consumption of berries and their extracts have only started in the last couple of years. While there is still a tremendous amount that we don’t know yet, there is also overwhelming scientific evidence that eating berries has a variety of health benefits.

Consumption of berries has been linked to reduction in many chronic inflammatory diseases such as diabetes and heart disease. In addition, some studies have shown increased consumption of berries to help mitigate or reduce the effects of stress. Some studies have even found potential cancer-fighting properties in our local berries. The potential benefits of eating a diet rich in berries and other fresh foods are too numerous to list here, and the scientific and medical communities are only beginning to scratch the surface in terms of finding out what all of these benefits are.

I often am asked whether we can breed a blueberry or a raspberry with higher antioxidants or increased health-beneficial properties. The simple answer is yes, but the problem is knowing what compounds to focus on, and how much of an increase is needed to really have an effect. Is more actually better, or does it not have any additional benefit beyond a certain concentration that the body can absorb? As I mentioned earlier, we’re only at the beginning of understanding what the effects in humans are. The latest studies indicate that the potential health benefits we see are linked to a variety of compounds that have a variety of effects on the human body. While many of these compounds are also powerful antioxidants, researchers haven’t been able to establish a strong link between the antioxidant capacity of these foods and the observed benefits, so current studies are focusing on other mechanisms.

Another question I am often asked is, “what is the best type of berry or fruit to eat?” With the Superfood craze in the last few years, many people don’t know whether they should be eating raspberries, or strawberries, or cranberries, or blueberries, or pomegranates, or acai, or any of a number of other foods. Often times the latest thing comes out and people try it because it has an exotic name or was the subject of recent study covered by the news media. People often get mixed messages from the media or hear that one thing is good for you without knowing what is best. Fortunately, this question is one that is relatively easy to answer. I tell people to eat their colors. All of these foods are nutritious and they all have different health-promoting compounds, with slightly different effects on the body. The best way to ensure that you get the benefit is to eat a variety of fresh fruits and vegetables on a daily basis. The latest recommendations for a healthy diet are that people should be eating 5-10 servings a day of fruits and vegetables.

You are what you eat, and this is food the way nature intended it. Most of these health-promoting compounds are also preserved in frozen fruits as well, and this is a great way to get the benefit of eating our local berries year-round. Heavily processed foods may or may not give you the benefits because every additional step can cause a small loss because of dilution or degradation of these compounds. Next time you are at your local grocery store or market and wondering what you should buy, just remember to eat your colours!


Want to learn more? Here is another great article "Taste the Rainbow"